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Her Highness Sheikha Hend Al Qassemi has launched her venture into the world of perfume with Hend by Hend.
Classic, understated packaging in rich, sumptuous colours: ruby red, sapphire blue and emerald green reveals 100ml bottles of eau de parfum that are irresistible. Numbers I,II and III are all the introduction necessary to launch these balanced, provocative scents which break the boundaries between ‘male’ and ‘female’ fragrances.


Perfume I, II and III
“Sometimes a perfume is an essential part of your outfit. It invigorates you and instills the right amount of confidence boost you need for every day. You feel beautiful, complete, confident and powerful. A truly regal feeling. “ – Her Highness Sheikha Hend Al Qassemi
